This week’s #GeekReads: communication victories in the Internet age; the chaotic origins of public consensus; controlling the brain’s reactionary prejudice; when science and politics clash; inspiration through storytelling.
We need to talk. Before the Internet, some foundations and nonprofits viewed external communications as secondary to the “real work.” In today’s sea of information, innovative digital strategies are essential to make your organization heard. From Andrew Sherry via Stanford Social Innovation Review.
The people have spoken! New research explores how popular consensus—on everything from public policy to baby names—can arise out of chaos. From Orion Jones via Big Think.
“You’re either in or you’re out.” We make snap judgments about strangers in a fraction of a second. Amygdala activation and the frontal cortices of the brain may be key to understanding (and controlling) our reactionary prejudice. From Caitlin Millett via Business Insider.
Ideology before science. Most Americans care about scientific opinion when it comes to public policy issues, but what happens when scientific findings clash with political world views? From Tom Jacobs via Pacific Standard.
Living by the book. From Homer to Anne Frank, powerful stories trigger empathy and identification and can shape our thought processes as though we lived the experiences ourselves. From Elizabeth Svoboda via Aeon.
Tweet us your #GeekReads at @w0nderlab.
Image: flickr/Rob McDonald, CC BY 2.0