All posts in “Branding”

Blue and yellow beach umbrellas

#GeekReads: 5 Quick Reads that Made Us Smarter

In this week’s #GeekReads: lucky loyalty effect; the youngest published author; problem solving across ideology; the effects of housing segregation on health; brain mechanics behind fear.

The Lucky Loyalty Effect.  New research suggests that consumers believe the more loyal they are to a brand, the more likely they are to receive preferential treatment. Via Cognitive Lode.

Young minds. Nine-year-old Anaya Lee Wullabus is the youngest person in the U.S. to publish a chapter book. From Taryn Finley via The Huffington Post.

Different folks.  Conservatives and liberals don’t differ in their capacity to solve problems; they differ in the processes used to solve them. From Northwestern University via Psy Post.

Drawing lines. A recent study examines the adverse health effects of racial segregation. From Olga Khazan via The Atlantic.

Fear-provoked decisions. Fear and anxiety can over-engage entire brain circuits and disengage brain cells, interfering with decision making. From The University of Pittsburgh via Science Daily.


Tweet us your #GeekReads at @w0nderlab.

Image: flickr/Ed Dunens CC BY 2.0

Traveler with suitcase

#GeekReads: 5 Quick Reads that Made Us Smarter

In this week’s #GeekReads: life in the liminal lane; dealing with cyber-bullying; the influence of environment on brain structure; understanding the empathy gap; gender labels on toys.

Chronically liminal life. A new generation is redefining the boundaries of the liminal state by suggesting transition is not simply life’s interlude, but life itself. From Pamela Weintraub via Nautilus.

Do not feed the trolls. A Muslim activist deals with Internet trolls by donating a dollar to UNICEF for every hate-filled tweet she receives. From Amanda Froelich via True Activist.

Our flexible brains. A recent study found that while brain size is largely determined by genetics, cerebral anatomy is more strongly influenced by environment. From Kate Wheeling via Pacific Standard.

Empathy gap. In light of the recent attacks in Beirut and Paris, one writer unpacks the imbalance in American reactions to concurrent and tragic acts of violence. From David A. Graham via The Atlantic.

Free to be you and me. In an effort to ditch gender labeling when it comes to toys, Mattel has created the first Barbie ad featuring a boy. From Rachel Bertsche via Yahoo.


Dog begging for a treat

#GeekReads: 4 Quick Reads + 1 Watch that Made Us Smarter

In this week’s #GeekReads: anticipating temptation; minimizing bias blind spots; building authentic personal brands; the radical power of outrospection; how powerful people perceive injustice.

Lead us not into temptation. Research has found that anticipating temptation to act unethically may increase honest decision-making. From Natalie Shoemaker via Big Think.

Bias blind spot. Believing that you are less biased than the average person can negatively affect the quality of your decision-making. From Carnegie Mellon University via PsyPost.

Personal brand. While it’s easy to get caught up in what others want us to be, sometimes we need to be reminded to just be ourselves. From Molly Reynolds via Inc.

Outrospection. Roman Krznaric discusses empathy’s ability expand your moral universe, encourage creative thinking and inspire radical social change. From Roman Krznaric via Aeon.

That’s not fair. New research finds people who perceive themselves as powerful are faster to detect injustice, but only when they are the victims. From Tom Jacobs via Pacific Standard.


Tweet us your #GeekReads at @w0nderlab.

Image: flickr/vanderlaan.fotografeert, CC BY SA 2.0

#GeekReads: 5 Quick Reads that Made Us Smarter (Jan 17)

In this week’s #GeekReads: Computers that know us better than our friends; getting bored to get creative; meditating to become more empathetic; the psychology of the Internet misogynist; and recruiting job-seeking millennials with a focus on social impact.


Bored and brilliant. In a world of tech overstimulation, sometimes the best way to generate creativity is old-fashioned boredom. Via NPR.

Think different. How Zen meditation changed the way that Steve Jobs understood the world and what we can learn from his experience. From Drake Baer via Business Insider.

Computers that really know us. By analyzing the things we like on Facebook, computers may end up knowing us better than our best friends. Is this how Skynet takes over the world (Terminator, for the non-geeks)? Via

The Internet misogynist. How the anonymity of online comments reveals the sexism lingering in the hearts and minds of many men. From Olga Khazan via The Atlantic.

Mission-minded millennials. How social impact, more than compensation, can attract job-seeking millennials. From Ariel Schwartz via

Tweet us your #GeekReads at @w0nderlab.



Image: flickr/Louis K., CC BY-SA 2.0


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