In this week’s #GeekReads: lucky loyalty effect; the youngest published author; problem solving across ideology; the effects of housing segregation on health; brain mechanics behind fear.
The Lucky Loyalty Effect. New research suggests that consumers believe the more loyal they are to a brand, the more likely they are to receive preferential treatment. Via Cognitive Lode.
Young minds. Nine-year-old Anaya Lee Wullabus is the youngest person in the U.S. to publish a chapter book. From Taryn Finley via The Huffington Post.
Different folks. Conservatives and liberals don’t differ in their capacity to solve problems; they differ in the processes used to solve them. From Northwestern University via Psy Post.
Drawing lines. A recent study examines the adverse health effects of racial segregation. From Olga Khazan via The Atlantic.
Fear-provoked decisions. Fear and anxiety can over-engage entire brain circuits and disengage brain cells, interfering with decision making. From The University of Pittsburgh via Science Daily.
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Image: flickr/Ed Dunens CC BY 2.0