Blue and yellow beach umbrellas

In this week’s #GeekReads: lucky loyalty effect; the youngest published author; problem solving across ideology; the effects of housing segregation on health; brain mechanics behind fear.

The Lucky Loyalty Effect.  New research suggests that consumers believe the more loyal they are to a brand, the more likely they are to receive preferential treatment. Via Cognitive Lode.

Young minds. Nine-year-old Anaya Lee Wullabus is the youngest person in the U.S. to publish a chapter book. From Taryn Finley via The Huffington Post.

Different folks.  Conservatives and liberals don’t differ in their capacity to solve problems; they differ in the processes used to solve them. From Northwestern University via Psy Post.

Drawing lines. A recent study examines the adverse health effects of racial segregation. From Olga Khazan via The Atlantic.

Fear-provoked decisions. Fear and anxiety can over-engage entire brain circuits and disengage brain cells, interfering with decision making. From The University of Pittsburgh via Science Daily.

 

Tweet us your #GeekReads at @w0nderlab.

Image: flickr/Ed Dunens CC BY 2.0

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