Read Meena's Biography

Why are you a strategist for good?

“Because we can’t let the bad guys win! Why do oil companies get to pollute for profit, causing birth defects and cancer in local communities with little to no reprimand? These are the kinds of global problems that get me fired up every day.

Going to India for the first time at the age of 5 had a huge impact on changing my perceptions of the world. I would use two phrases to describe that trip: child poverty, and the smell. The child poverty is like a photograph in my mind, of children begging for money while we were in the car in Mumbai. It disturbed me that children that were my age were unable to have the things I had, and my mother told the story for years after our trip that I wouldn’t stop asking her to give these children what they asked for. I didn’t realize what ‘the smell’ was until my second trip to India 15 years later, when I was back in Mumbai and realized it was the smell of incinerators and factories burning pollutants into the air with very little regulation.

Being exposed to income inequality and global poverty early in life sparked a lifelong desire to help people in the best way I can.”

What good have you done that you’re proudest of?

“I could name off some campaign victories here but I think I’m actually proudest of the people I’ve touched in this work. The staff person I trained and mentored at Greenpeace USA about digital campaigning. Showing college students and communications staffers from nonprofits all across the country how to make effective memes for their campaigns. I’m proudest of the relationships I’ve built and the good people I surround myself with everyday, who are trying to implement change in the world in their own creative ways. It takes a village, people!”

What’s your superpower?

“I’m a great listener, and I’m emotionally intuitive. This can be a great combination when I’m trying to help an organization or a friend figure out which path they should take moving forward. I’m hyper aware of the need a client is trying to communicate underneath the words, through body language and tone of voice. I think this is especially helpful in identifying what’s most urgent and important for a client’s communications needs, since in nonprofit communications we are always strapped for time and working with limited budgets.”

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Clients:

Muslim Advocates
Global Action for Trans* Equality
NESRI: National Economic and Social Rights Initiative