Why Wonder

Do good — and do it as quickly as possible

Wonder is a network of experts in messaging, storytelling, psychology and public-opinion research. We believe that curiosity and smart research create amazing, breakthrough moments to make the world a better place.

Doing good as quickly as possible also requires an evolution in social-change communications. In addition to our research-based approach to influencing audiences, Wonder taps its network of independent strategists to find the right team for each assignment. That means less overhead and more agility than a traditional agency.

Robert Perez Head Shot 220

Meet Robert Pérez, Founder & Chief Exploration Officer

The son of migrant farmworkers, Robert has dedicated the last 20 years of his life to working with people and organizations to achieve change within their walls and out in the world.

Robert has developed a unique approach to messaging that utilizes narrative to shape attitudes, influence behaviors and strengthen support for organizations and causes.


Let’s do good together



We develop transformative, story-based brand strategies that strengthen support among your most important audiences.

  • Brand Stories
  • Elevator Pitches
  • Names & Taglines
  • Brand Design & Logos



We discover and develop storytelling strategies to help you reach your most important milestones and metrics — from fundraising goals to policy change.

  • Character & Story Development
  • Fundraising Pitches
  • Web & Blog Content
  • Story-Driven Graphic Design



We create emotionally resonant, story-inspired messaging that shapes attitudes and influences the behavior of your target audiences.

  • Message Testing
  • Brand Messages
  • Messaging Strategies
  • Talking Points
  • Content Development



We are making audience research available and affordable for all change-makers. Our audience research leads to breakthrough moments for our clients.

  • Online Social-Listening Research
  • Community-Listening Sessions
  • In-Depth Interviews
  • Media Audits
  • Pop Culture Audits

Heartwired: A Strategy Guide for Change-Makers Download It Today!
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