Leeann Alameda has twenty years experience in directing and implementing best practices in marketing, communications, branding, and creative solutions in both the private and nonprofit sectors. As founder and principal consultant of Alameda Marketing Solutions, Leeann has a passion for empowering nonprofits to tell their brand story in a clear and compelling way, maximize their marketing effectiveness, and connect with a larger audience to gain greater support. She has led numerous multifaceted marketing projects for social sector clients, including nonprofits focused on youth and education, mental health, workforce development, and public art, among others.
Before becoming an independent consultant, Leeann was REDF’s first director of communications and oversaw the strategy and execution of the nonprofit’s communications and marketing plans. She honed and strengthened their messaging and storytelling and significantly increased their brand awareness. As head of marketing creative services at Pixar Animation Studios, Leeann developed and implemented marketing strategies and plans for 12 award-winning global film campaigns.
Why are you a strategist for good?
“Since I was young, I have been an inquisitive person interested in people’s stories, and when I heard about injustice, poverty, or hardship it always affected me deeply. I was inspired to do what I could to advance justice and hope, and I love collaborating with mission-driven organizations that believe in these values and are working to improve our environment and people’s lives.”
What’s your superpower?
“I can help an organization clarify its storytelling and create a message that connects with their audience, and then find ways to apply and reinforce the brand story across the outreach content. I like to develop the messaging in a collaborative way, getting various perspectives, which I’ve found leads to the best results.”
Who is your intellectual crush?
“David Remnick, the New Yorker editor. Even though the New Yorker is relentless, coming every week packed full of articles, it’s an amazing news resource. David’s writing is so good and he can take complicated subjects and create stories that are understandable, relatable, and entertaining.”