Ryan applies the science of persuasion to the art of social change. Fueled by a thirst for understanding how people think, feel, and act, he is inspired by his training as a cultural anthropologist. As a non-profit consultant, he works with organizations to create concrete brand, messaging, and communications strategies that inspire action and build cohesive movements. His stories have been told across the globe; he’s been recognized by the Media Institute of Southern Africa for producing the community radio show of the year.
Why are you a strategist for good?
“I believe a more just world is possible — a world where people are treated with dignity, can provide for their families, and feel valued for who they are. There are tons of passionate people who share my vision for the world, but passion alone doesn’t create social change. Applying my communications expertise is a way for me to channel my passion, support others in various movements, and accelerate efforts to create that better world.”
What’s your superpower?
“I think of myself as a healer. In a personal sense, I try to be the listening ear that can make people feel better. In a career sense, I provide solutions in pursuit of a better world. There’s a Jewish saying, tikkun olam, which means ‘healing the world.’ You have an ethical duty to make the world better and I try to uphold that, whether it’s one-on-one with a friend or with the organizations I work with.”
Who is your intellectual crush?
“Anat Shenker-Osorio. Her work helps us focus on the language we use to describe complex social institutions. If we talk about ‘trickle-down economics,’ we are constructing the economy as its own force, when in fact people make decisions that create economic effects. If we talk about ‘how the economy is being driven,’ we’re making it clear that people can correct these imbalances. I love her work because it’s so smart, and she’s fun and lighthearted as a person.”