Tenoch Flores is a strategic communications consultant with almost two decades of experience in advocacy and campaign communications.
From 2009 to 2015, Tenoch led communications strategy for the California Democratic Party during three of the most successful election cycles in the Party’s history, helping Democrats sweep all statewide constitutional offices twice (2010 and 2014) and pickup, then hold, a five new Democratic congressional districts (2012 and 2014).
Earlier in his career, Tenoch was the media relations manager for the ACLU of Southern California where he was responsible for shaping the organization’s message and managing media interactions immediately following the attacks of 9/11. His crisis communications skills were honed while working in the nation’s second largest media market during a period that witnessed extreme hostility directed at the organization’s mission and core values.
Tenoch is bilingual and has extensive experience working with Spanish language media. He also lectures on communications strategy and campaign communications at the University of California, Los Angeles (UCLA) and the University of San Francisco.
Why are you a strategist for good?
“I believe that change is possible only because brave women and men before us fought for change against incredible odds. I’m a strategist for good because I owe a debt to those who have made change a possibility.”
What’s your superpower?
“Campaign planning and execution. I can help a client figure out the strategy and tactics they will need to employ in order to build out and execute a winning communications campaign. That includes developing a message that will resonate with target audiences, working out the best possible timing, anticipating potential roadblocks, having a plan for overcoming those roadblocks and getting all relevant stakeholders to say ‘Yes, let’s do it that way.’”
What good have you done that you’re proudest of?
“There are several campaigns and victories that I take pride in over the years but one of the more recent would have to be working with the coalition that helped pass The California Values Act (SB 54) to help protect immigrants who call California home. Signed into law by Governor Jerry Brown, the bill helps fulfill the promise that leaders in our state legislature made the day after the election of Donald Trump: ‘California will defend its people and our progress.’”