Posts filed under: Brain Science

In 2017, my own approach to communications has completely changed. Having spent the last few months diving into the latest studies from cause communicators in the USA, and studying audience research about human rights around the world, I have ...

On many social issues, fear and empathy often yank against each other in an emotional tug of war in the minds of our target audiences. Fear has evolutionary advantages over empathy that makes it seem like Dwayne “The Rock” Johnson...

On the Media was examining the efficacy of different social media campaigns to halt a rising tide of anti-Muslim sentiment in America and abroad – especially in light of the gruesome acts of extremists in Iraq and Syria....