Our Clients

Proud to Partner With

Wonder partners with social-change leaders ready to disrupt the status quo. Our clients are equally mesmerized by what drives their audience’s behavior and eager to explore where the research takes them. Together, we’ve come to realize that breakthrough strategies require more than filling in the blanks on a Mad-Libs flow chart. Transformative progress on pressing issues comes from uncovering the surprising — and often hidden — motivations that influence audience attitudes. Below is a partial list of clients.

  • Amnesty International
  • Astraea Lesbian Foundation for Justice
  • Auburn Theological Seminary
  • Basic Rights Oregon
  • Bay Area Jewish Healing Center
  • The Bill and Melinda Gates Foundation
  • Buck Institute for Education
  • Borealis Philanthropies
  • The California Health Care Foundation
  • Campaign for Black Male Achievement
  • The CARESTAR Foundation
  • Casey Family Programs
  • Center for Youth Wellness
  • Cities United
  • Climate Policy Initiative
  • Color of Change
  • The Colorado Health Foundation
  • Community Housing Partnership
  • Community Works West
  • Communities for Just Schools Fund
  • Compassion & Choices
  • The David & Lucile Packard Foundation
  • East Oakland Building Healthy Communities
  • Evelyn & Walter Haas Jr. Fund
  • GATE
  • Global Philanthropy Project
  • Global Press
  • GreatNonprofits
  • Fondation Chanel
  • Freedom Network USA
  • Funders’ Collaborative on Youth Organizing
  • HealthConnect One
  • Hagedorn Foundation
  • Horizons Foundation
  • Human Rights Campaign
  • Insight Center for Community Economic Development
  • interACT
  • International Trans Fund
  • The Kresge Foundation
  • Lawyers’ Committee for Civil Rights of the San Francisco Bay Area
  • Marin City Community Services District
  • Mozilla
  • National Employment Law Project
  • National Economic & Social Rights Initiative
  • New Venture Fund
  • Ocean Visions
  • PolicyLink
  • Robert Wood Johnson Foundation
  • Roca
  • The San Francisco LGBT Center
  • San Francisco Unified School District
  • Tipping Point Community
  • Transgender Law Center
  • Upwardly Global
  • Youth Radio

Breakthrough Change

CHCF La Clinica

Heartwired to diversify health investment

Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color of their skin, or the language they speak. Enter the California Health Care Foundation’s Innovation Fund.
Ariel Bowser, HomeRise Resident

Using Heartwired Research to Rebrand Your Organization

For more than 30 years, Community Housing Partnership provided people experiencing homelessness a home combined with support services. Research among their target audiences pointed to the need to align their name and brand story with their brand.
Vaccine Confidence Messaging Guide

Building trust, answering questions and inspiring hope in COVID-19 vaccines

A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake.
Ocean Header

Heartwired to Love the Ocean

In 2016, with support from the David and Lucile Packard Foundation, Wonder: Strategies for Good and Goodwin Simon Strategic Research embarked on a broad, three-year audience research project. We saw the opportunity to build a stronger conservation movement that reflects the values, identities, lived experiences, and needs of all people.
Amnesty International Case Study

Amnesty International

Amnesty International has contributed to historic human rights victories, including the release of Nelson Mandela and the end of apartheid in South Africa. Despite their history, the organization was struggling to challenge today’s rising wave of dictators, despots and demonizers.
Beach Pier Sunset

Compassion & Choices

For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?
Kresge Case Study

The Kresge Foundation

Millions of students eligible for financial aid do not fill out the Free Application for Federal Student Aid (FAFSA) – leaving billions of dollars on the table and their potential unfulfilled. The Kresge Foundation asked, could stories help encourage more students to fill out the FAFSA?