- Abundant Futures Fund
- American Immigration Council
- Amnesty International
- Auburn Theological Seminary
- Blue Shield of California Foundation
- BUILD Health Challenge
- Build-US
- The California Health Care Foundation
- California Immigrant Policy Center
- California Pan-Ethnic Health Network
- The California Student Aid CommissionÂ
- Centro de los Derechos del Migrante, Inc
Our Clients
Proud to Partner With
Wonder partners with social-change leaders ready to disrupt the status quo. Our partners are deeply curious about what drives their audience’s behavior and eager to explore where the research takes them. Together, we’ve come to realize that breakthrough strategies require more than a cookie-cutter, fill-in-the-blanks messaging strategy. Transformative progress on pressing issues comes from uncovering the surprising — and often hidden — motivations that influence audience attitudes and behaviors. Below is a partial list of clients and collaborators.
- City Colleges of Chicago
- Climate Policy Initiative
- The Colorado Health Foundation
- Community Catalyst
- Compassion & Choices
- The David & Lucile Packard Foundation
- Emerging Bilingual Collaborative
- The Evelyn & Walter Haas Jr. Fund
- Excessive Wealth Disorder Institute
- Fondation CHANEL
- Freedom Network USA
- Friends of the Mariana Trench
- The Gates Foundation
- The Gill Foundation
- International Trans Fund
- The Leah Zallman Center for Immigrant Health Research
- MomsRising
- Ocean Visions
- Open Society Foundations
- Oregon Economic Justice Roundtable
- Pivotal Ventures
- Robert Wood Johnson Foundation
- Roca
- United States of Care
- Winning Jobs Narrative Education
- Young Invincibles
Breakthrough Change
Shifting Narratives in Oregon for a More Economically Just Future
The Economically Just Narratives Project partnered with Wonder to understand how to shift mindsets and narratives in Oregon, and build towards a future where everyone has what they need to thrive.
Shifting Narratives in Oregon for a More Economically Just Future
The Economically Just Narratives Project partnered with Wonder to understand how to shift mindsets and narratives in Oregon, and build towards a future where everyone has what they need to thrive.
A Heartwired Messaging Guide for Refocusing America’s Tax Debate on Working People
To create effective messages on the politically-heated and emotionally-complex topics of excessive wealth and progressive tax policies, the Excessive Wealth Disorder Institute (EWDi) partnered with Wonder: Strategies for Good to conduct deep audience listening, qualitative research, and qualitative message testing.
Messaging Guidance & Learnings from the Field on Immigrant Health Justice
As advocates working to advance health justice for immigrants face a rapidly changing and increasingly hostile environment, Wonder worked with Community Catalyst and its Voices for Health Justice partners to co-develop a messaging guide for the field based on new and existing research and real-world learnings.
Heartwired to Diversify Health Investment
Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color of their skin, or the language they speak. Enter the California Health Care Foundation’s Innovation Fund.
Creating a Foundation to Win the Immigration Narrative
The California Immigrant Policy Center engaged Wonder: Strategies for Good to adapt The Ultimate Messaging Guide to Winning the Immigration Narrative into a training program for advocates working across the immigrant rights movement, with the goal of facilitating learning and broad cultural adoption.
Harnessing Hope by Elevating People's Humanity
Wonder helped Roca harness the humanity of the people it serves in their organizational narrative so their words could match the passion they bring to their work. The key to this shift was defining people not by their behaviors and challenges, but as human beings with lived experiences beyond their control.
Using Heartwired Insights to Inspire New Ocean Voices
Friends of the Mariana Trench partnered with Wonder to uncover the barriers and opportunities in promoting a conservation mindset among youth, elders, and school leaders, and adapt messaging strategies to meet the needs of an evolving political and narrative landscape.
Using Heartwired Research to Understand Donor Audiences
With support from the Tipping Point Community, Community Housing Partnership came to Wonder and asked: How can we inspire greater support to make more progress, even though some people are still living on the streets? How can we inspire San Franciscans not to give up?
Building trust, answering questions and inspiring hope in COVID-19 vaccines
A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake.
Heartwired to Love the Ocean
In 2016, with support from the David and Lucile Packard Foundation, Wonder: Strategies for Good and Goodwin Simon Strategic Research embarked on a broad, three-year audience research project. We saw the opportunity to build a stronger conservation movement that reflects the values, identities, lived experiences, and needs of all people.
Compassion & Choices
For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?