- Amnesty International
- Asset Funders Network
- Astraea Lesbian Foundation for Justice
- Auburn Theological Seminary
- Basic Rights Oregon
- Bay Area Jewish Healing Center
- The Bill and Melinda Gates Foundation
- Blue Shield of California Foundation
- Buck Institute for Education
- Borealis Philanthropies
- The California Health Care Foundation
- California Immigrant Policy Center
- Campaign for Black Male Achievement
- The CARESTAR Foundation
- Caravanserai
- Casey Family Programs
- Center for Youth Wellness
- Christensen Institute
- Cities United
- City Colleges of Chicago
- Climate Policy Initiative
- Color of Change
- The Colorado Health Foundation
Our Clients
Proud to Partner With
Wonder partners with social-change leaders ready to disrupt the status quo. Our clients are equally mesmerized by what drives their audience’s behavior and eager to explore where the research takes them. Together, we’ve come to realize that breakthrough strategies require more than filling in the blanks on a Mad-Libs flow chart. Transformative progress on pressing issues comes from uncovering the surprising — and often hidden — motivations that influence audience attitudes. Below is a partial list of clients.
- Community Works West
- Communities for Just Schools Fund
- Compassion & Choices
- The David & Lucile Packard Foundation
- East Bay Center for the Performing Arts
- East Oakland Building Healthy Communities
- Economic Security Project
- The Evelyn & Walter Haas Jr. Fund
- Fondation CHANEL
- Freedom Network USA
- Fresh Lifelines for Youth (FLY)
- Friends of the Mariana Trench
- Funders’ Collaborative on Youth Organizing
- Funders Concerned About AIDS
- GATE
- Global Philanthropy Project
- GreatNonprofits
- HealthConnect One
- Hagedorn Foundation
- Horizons Foundation
- Human Rights Campaign
- Insight Center for Community Economic Development
- interACT
- International Trans Fund
- The Kresge Foundation
- Lawyers’ Committee for Civil Rights of the San Francisco Bay Area
- Marin City Community Services District
- Mozilla
- Namati
- National Employment Law Project
- National Economic & Social Rights Initiative
- Nellie Mae Education Foundation
- New Venture Fund
- Ocean Visions
- Open Society Foundations
- PolicyLink
- Robert Wood Johnson Foundation
- Roca
- The San Francisco LGBT Center
- Tipping Point Community
- Transgender Law Center
- United States of Care
- Upwardly Global
- Young Invincibles
- Youth Radio
Breakthrough Change
Shifting Narratives in Oregon for a More Economically Just Future
The Economically Just Narratives Project partnered with Wonder to understand how to shift mindsets and narratives in Oregon, and build towards a future where everyone has what they need to thrive.
A Heartwired Messaging Guide for Refocusing America’s Tax Debate on Working People
To create effective messages on the politically-heated and emotionally-complex topics of excessive wealth and progressive tax policies, the Excessive Wealth Disorder Institute (EWDi) partnered with Wonder: Strategies for Good to conduct deep audience listening, qualitative research, and qualitative message testing.
Helping All California Students and Parents See the Opportunities in College and Financial Aid
Students and parents have intense and conflicting emotions about post-secondary education and financial aid. Research with the California Student Aid Commission illustrates that messaging interventions can effectively untie those psychological knots and empower all students to see a future after high school by applying for financial aid.
Heartwired to Diversify Health Investment
Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color of their skin, or the language they speak. Enter the California Health Care Foundation’s Innovation Fund.
Creating a Foundation to Win the Immigration Narrative
The California Immigrant Policy Center engaged Wonder: Strategies for Good to adapt The Ultimate Messaging Guide to Winning the Immigration Narrative into a training program for advocates working across the immigrant rights movement, with the goal of facilitating learning and broad cultural adoption.
Harnessing Hope by Elevating People's Humanity
Wonder helped Roca harness the humanity of the people it serves in their organizational narrative so their words could match the passion they bring to their work. The key to this shift was defining people not by their behaviors and challenges, but as human beings with lived experiences beyond their control.
Using Heartwired Insights to Inspire New Ocean Voices
Friends of the Mariana Trench partnered with Wonder to uncover the barriers and opportunities in promoting a conservation mindset among youth, elders, and school leaders, and adapt messaging strategies to meet the needs of an evolving political and narrative landscape.
Using Heartwired Research to Understand Donor Audiences
With support from the Tipping Point Community, Community Housing Partnership came to Wonder and asked: How can we inspire greater support to make more progress, even though some people are still living on the streets? How can we inspire San Franciscans not to give up?
Building trust, answering questions and inspiring hope in COVID-19 vaccines
A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake.
Labor of Love
With support from the David and Lucile Packard Foundation, the research and messaging teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good led an audience research project to better understand how to communicate effectively with the family, friends and neighbors who care for young children.
Heartwired to Love the Ocean
In 2016, with support from the David and Lucile Packard Foundation, Wonder: Strategies for Good and Goodwin Simon Strategic Research embarked on a broad, three-year audience research project. We saw the opportunity to build a stronger conservation movement that reflects the values, identities, lived experiences, and needs of all people.
Compassion & Choices
For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?