Image: flickr/poyang CC BY-ND 2.0

Human Beings Are Heartwired

Just as there is a complex network of circuits that wire people’s brains and influence people’s impulses, there’s also an elaborate psycho-social circuit board that connects people’s emotions, values, beliefs, identity and lived experiences. In other words, human decision-making is influenced by how people are heartwired. At Wonder, we use this approach to make progress on tough social issues, from the freedom to marry for same-sex couples to making medical aid-in-dying a legal option for terminally ill people.

Download Heartwired

As research and communication geeks with real-world experience generating social change, our teams at Goodwin Simon Strategic Research and Wonder: Strategies for Good have developed Heartwired, a new strategy guide examining how change-makers have leveraged a heartwired understanding of their target audiences to hasten a tipping point on pressing issues of the day.

Heartwired Workshops

Are your communications heartwired? Wonder and our collaborators at Goodwin Simon Strategic Research lead full-day and half-day workshops across the globe to help change-makers think differently about persuading audiences. Learn how heartwired workshops are transforming Amnesty International’s communications.