At Wonder, we hear regularly from our partners — advocates, activists, funders — that they are angry, frustrated, and uncertain. They are angry that our progress has stalled or that we’re losing ground. They express uncertainty about how to build support for progressive ideas. They are frustrated that they cannot seem to motivate audiences to care. 

We created Heartwiring Your Messages as a roadmap for communicating effectively with conflicted audiences. The five evidence-based strategies in this new guide have proven to be successful because they are psychologically aligned with how we, as humans, sort through information and conflicting perspectives to arrive at a conclusion that aligns with our sense of self. The Wonder team has pressure-tested and refined these strategies for over a decade in partnership with leaders like you to make progress on tough social issues. 

Heartwired: Human Behavior, Strategic Opinion Research, and the Audacious Pursuit of Social Change, published in 2017, was created in partnership with our colleagues at Goodwin Simon Strategic Research with support from the David & Lucille Packard Foundation.