Millions of students eligible for financial aid do not fill out the Free Application for Federal Student Aid (FAFSA) – leaving billions of dollars on the table and their potential unfulfilled. The Kresge Foundation asked, could stories help encourage more students to fill out the FAFSA?
For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?
For more than 50 years, Amnesty International's communications approach named world leaders violating human rights and shamed that person until they changed their behavior. But what approach would persuade today’s leaders who enjoy being named and have no shame?