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Policy Change
We leverage the Heartwired approach to build or broaden support to change policies. Our work has led to lasting policy change like granting medical-aid in dying to terminally ill patients.
Narrative Change
We use the Heartwired approach to narrative change to build narrative power across movements. We have helped transform narratives, including the freedom to marry for same-sex couples.
Behavior Change
We unpack how audiences are Heartwired to make faster progress on tough issues. We unlock formulas for changing behavior, including on COVID-19 vaccines and climate change.
Audience Research
We conduct audience research that gets at the heart of how audiences feel, think, and act. We deliver impactful insights on issues like racism and democracy.
Communications & Message Strategy
We build brands and messages that meet the needs of your audiences. Everything we craft is rooted in social change and spans issues like housing and gender equity.
Capacity Building
We build skills in messaging, communications, public speaking, story-telling, and more. We have trained thousands across the globe — from LGBTQI+ activists in East Africa to immigration advocates in the United States.
Harnessing Hope by Elevating People’s Humanity
Roca is a relentless force in disrupting incarceration, poverty, and racism by engaging the young adults at the center of urban violence. How could their messaging reflect these heavy realities and still leave audiences inspired and hopeful?
Heartwired to Diversify Health Investment
Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color of their skin, or the language they speak. Enter the California Health Care Foundation’s Innovation Fund.
Heartwired Approach to Building COVID-19 Vaccine Confidence
A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake.
A Labor of Love
In California, 80% of children under age 2 and 40% of children under age 5 are cared for by friends, grandparents, other family members, and neighbors. These adults play a valuable role in the lives of young children.
Heartwired to Love the Ocean
Communicating about ocean conservation can be extremely challenging given the vastness of the ocean and because the problems and solutions facing the ocean often involve complicated scientific processes and policy prescriptions.
Amnesty International
For more than 50 years, Amnesty International's communications approach named world leaders violating human rights and shamed that person until they changed their behavior. But what approach would persuade today’s leaders who enjoy being named and have no shame?
Compassion & Choices
For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?
The Kresge Foundation
Millions of students eligible for financial aid do not fill out the Free Application for Federal Student Aid (FAFSA) – leaving billions of dollars on the table and their potential unfulfilled. The Kresge Foundation asked, could stories help encourage more students to fill out the FAFSA?
Superpowers for Social Change
Wonder’s strategists represent an evolution in social-change communications. We are experts in messaging, storytelling, psychology, and public-opinion research.
Wonderlab
Roca
Challenge As an organization, Roca has warrior DNA — priding themselves on working with youth that other organizations turn away....
Heartwired to diversify health investment
Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color...
Using Heartwired Research to Rebrand Your Organization
For more than 30 years, Community Housing Partnership provided people experiencing homelessness a home combined with support services. Research among...