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Audience Research
We conduct audience research that gets at the heart of how audiences feel, think, and act. We deliver impactful insights on issues like racism and democracy.
Communications & Message Strategy
We develop messaging strategies to help our partners communicate more effectively about their work with key audiences. Everything we craft is rooted in social change and spans issues like housing and gender equity.
Capacity Strengthening
We craft trainings that empower advocates to build skills in messaging, communications, public speaking, story-telling, and more. We have trained thousands across the globe — from LGBTQI+ activists in East Africa to immigration advocates in the United States.
Policy Change
We leverage the Heartwired approach to build or broaden support to change policies. Our work has led to lasting policy change like granting medical-aid in dying to terminally ill patients.
Narrative Change
We use the Heartwired approach to narrative change to build narrative power across movements. We have helped transform narratives, including the freedom to marry for same-sex couples.
Behavior Change
We unpack how audiences are Heartwired to make faster progress on tough issues. We unlock formulas for changing behavior, including on COVID-19 vaccines and climate change.
Messaging Guidance & Learnings from the Field on Immigrant Health Justice
As advocates working to advance health justice for immigrants face a rapidly changing and increasingly hostile environment, Wonder worked with Community Catalyst and its Voices for Health Justice partners to co-develop a messaging guide for the field based on new and existing research and real-world learnings.
Shifting Narratives in Oregon for a More Economically Just Future
The Economically Just Narratives Project partnered with Wonder to understand how to shift mindsets and narratives in Oregon, and build towards a future where everyone has what they need to thrive.
A Heartwired Messaging Guide for Refocusing America’s Tax Debate on Working People
To create effective messages on the politically-heated and emotionally-complex topics of excessive wealth and progressive tax policies, the Excessive Wealth Disorder Institute (EWDi) partnered with Wonder: Strategies for Good to conduct deep audience listening, qualitative research, and qualitative message testing.
Helping All California Students and Parents See the Opportunities in College and Financial Aid
Students and parents have intense and conflicting emotions about post-secondary education and financial aid. Research with the California Student Aid Commission illustrates that messaging interventions can effectively untie those psychological knots and empower all students to see a future after high school by applying for financial aid.
Heartwired to Diversify Health Investment
Everyone needs health care. And everyone should have access to the care they need, regardless of their income, the color of their skin, or the language they speak. Enter the California Health Care Foundation’s Innovation Fund.
Creating a Foundation to Win the Immigration Narrative
The California Immigrant Policy Center engaged Wonder: Strategies for Good to adapt The Ultimate Messaging Guide to Winning the Immigration Narrative into a training program for advocates working across the immigrant rights movement, with the goal of facilitating learning and broad cultural adoption.
Harnessing Hope by Elevating People’s Humanity
Roca is a relentless force in disrupting incarceration, poverty, and racism by engaging the young adults at the center of urban violence. How could their messaging reflect these heavy realities and still leave audiences inspired and hopeful?
Using Heartwired Insights to Inspire New Ocean Voices
Friends of the Mariana Trench partnered with Wonder to uncover the barriers and opportunities in promoting a conservation mindset among youth, elders, and school leaders, and adapt messaging strategies to meet the needs of an evolving political and narrative landscape.
Using Heartwired Research to Understand Donor Audiences
With support from the Tipping Point Community, Community Housing Partnership came to Wonder and asked: How can we inspire greater support to make more progress, even though some people are still living on the streets? How can we inspire San Franciscans not to give up?
Heartwired Approach to Building COVID-19 Vaccine Confidence
A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake.
Heartwired to Love the Ocean
In 2016, with support from the David and Lucile Packard Foundation, Wonder: Strategies for Good and Goodwin Simon Strategic Research embarked on a broad, three-year audience research project. We saw the opportunity to build a stronger conservation movement that reflects the values, identities, lived experiences, and needs of all people.
Compassion & Choices
For 20 years, advocates worked unsuccessfully to provide a legal option for terminally ill people in California with six months or less to live to request life-ending medication. How could they succeed in a state as racially and ethnically diverse as California?
Superpowers for Social Change
Wonder’s strategists represent an evolution in social-change communications. We are experts in messaging, storytelling, psychology, and public-opinion research.
Wonderlab
Heartwired to Love the Ocean
People don't just love the ocean, they are heartwired to love the ocean....
Hope, not fear: A new model for communicating human rights
In 2017, my own approach to communications has completely changed. Having spent the last few months diving into the latest...
Americans Are Heartwired to Love the Ocean
“The ocean does something to your spirit,” an African-American woman from Charlotte, North Carolina volunteered during a focus group. “You...