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Posts filed under: Messaging

In 2017, my own approach to communications has completely changed. Having spent the last few months diving into the latest studies from cause communicators in the USA, and studying audience research about human rights around the world, I have ...
Picture Susan: a woman sitting in front of her computer at home on Long Island, New York. Stirring her tea, she eagerly navigates to the homepage of a grassroots organization in her community that helps families with...
“The ocean does something to your spirit,” an African-American woman from Charlotte, North Carolina volunteered during a focus group. “You are stressed out when you are driving. You get close to the ocean, you can smell the air. There...