Posts filed under: Messaging

People don't just love the ocean, they are heartwired to love the ocean....

In 2017, my own approach to communications has completely changed. Having spent the last few months diving into the latest studies from cause communicators in the USA, and studying audience research about human rights around the world, I have ...

“The ocean does something to your spirit,” an African-American woman from Charlotte, North Carolina volunteered during a focus group. “You are stressed out when you are driving. You get close to the ocean, you can smell the air. There...