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Posts filed under: Fear

In 2017, my own approach to communications has completely changed. Having spent the last few months diving into the latest studies from cause communicators in the USA, and studying audience research about human rights around the world, I have ...
On many social issues, fear and empathy often yank against each other in an emotional tug of war in the minds of our target audiences. Fear has evolutionary advantages over empathy that makes it seem like Dwayne “The Rock” Johnson...
When was the last time you wanted to feel sad and helpless? You're not alone. It's human nature to gravitate away from what makes us feel bad. In fact, most people avoid information that's painful, unpleasant, or uncomfortable. Scientists call...