Posts filed under: Empathy

For more than 30 years, Community Housing Partnership provided people experiencing homelessness a home combined with support services. Research among their target audiences pointed to the need to align their name and brand story with their brand. ...
On many social issues, fear and empathy often yank against each other in an emotional tug of war in the minds of our target audiences. Fear has evolutionary advantages over empathy that makes it seem like Dwayne “The Rock” Johnson...
On the Media was examining the efficacy of different social media campaigns to halt a rising tide of anti-Muslim sentiment in America and abroad – especially in light of the gruesome acts of extremists in Iraq and Syria....