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Posts filed under: Human Nature

On many social issues, fear and empathy often yank against each other in an emotional tug of war in the minds of our target audiences. Fear has evolutionary advantages over empathy that makes it seem like Dwayne “The Rock” Johnson...
When was the last time you wanted to feel sad and helpless? You're not alone. It's human nature to gravitate away from what makes us feel bad. In fact, most people avoid information that's painful, unpleasant, or uncomfortable. Scientists call...
On the Media was examining the efficacy of different social media campaigns to halt a rising tide of anti-Muslim sentiment in America and abroad – especially in light of the gruesome acts of extremists in Iraq and Syria....